綠色時尚當道！品牌將永續環保帶入潮流

What is Green fashion? We’ve experienced fast fashions and they come and go quickly. So what else should we expect to see on this path? With the rise of sustainability and environmental awareness, green fashion has become a part of our life unknowingly. Today, let’s learn more about green fashion, and why we should opt for it.

Out of the Cocoon: Green Prosperity

The malignant pollution that the petrochemical industry caused can not be ignored. And did you know, the manufacturers that make our clothes, shoes, and some daily necessities also come with similar consequences? Water pollution and microfiber pollution by the fashion industry is adding insult to this tragedy.

Green fashion has become a trend since sustainability became an important topic in the industry, many luxurious brands are keeping up with this concept. Learning and raising awareness about sustainability and choosing ethical products can help us be a part of this movement.

4 Pillars of Green Fashion: Sustainability is Fashion

What is green fashion, anyway? Why should we choose sustainable products? These 4 pillars will explain the concept and benefits of green fashion.

1. Protects Animal’s Living Environment

Fur and leather products are inevitable topics when it comes to issues in the fashion industry. However, other than protecting animals, preserving their living environment is equally important. Only by ensuring the source of the raw materials is ethical, and no harm is made during the production, can we truly be animal friendly.

2. Be Earth-Friendly

While we attain cruelty-free manufacturing, the environmental waste of the fashion industry has a huge impact on earth, and it has to be addressed further. Burden caused by the pesticides used in planting and production materials to the chemicals needed for dyeing are insufferable. Therefore, by choosing to buy sustainably, you can help reduce the harm and help achieve sustainability.

3. NO Sweatshops

Not only should we focus on the animals and the environment, the manufacturer is also an important component to a better. We should recognize and always choose manufacturers that are internationally certified by WRAP so that we can make sure the production environment is safe and the workers get a fair wage. To prevent our consumption from becoming one of the factors that encourage the erosion of labor rights.

4. Raise Sustainable Awareness

Lastly, I believe that fast fashion has brought many of us convenience, and it has made it easier for people to keep up with the trend. However, as soon as the product falls out of trend, they’re forgotten and might even be tossed away very soon. Choosing products that are compatible with fast-changing fashion and can be used long-term can reduce many unnecessary purchases. 

To support our customers to have a balance between Fashion and Sustainability, inooknit came into being the brand that echoes the 4 pillars of green fashion. Leading by example, inooknit obeys the 5 principles in sustainable production, hoping to make green fashion in trend. By creating an array of design, we serve an opportunity for you to appreciate fashion with a sustainable option.

1. Digital Knitting

inooknit shoes are made with integrity, sustainability, and creativity.

Traditional shoe manufacturers produce immeasurable waste. In contrast, digital knitting technique implements technology and ingenuity to accurately calculate the thread count as well as reducing the marginal waste. On top of reducing its material consumption, the shoes are designed with a unique layering that conveys the essence of its innovation.

2. Using Sustainable Building Materials

inooknit’s 3 main sustainable materials:

● Recycled Polyester Yarn

●Snowy Yarn

● Collagen Bionic Yarn

3. Ethical Labor Environment

Not only does inooknit utilize sustainable materials for its products, all materials are safe, legal, and ethical. All products are produced under the supervision of WRAP-GOLD. We want fashion to be a part of an ethical environment as well as a part of a sustainable lifestyle.

4. Sustainable Packaging Materials

inooknit uses 100% recycled materials and soy ink to create a sleek and minimal packaging. From the raw materials to manufacturing then on the packaging, its sustainable concept is practiced in whole.

5. Certified