It’s my wish to make timeless designs —Visual Designer Sentiandazi

Warm lines are used to connect point-to-point, constructing a thoughtful platform that brings change to life. This is the daily life of designer Sentiandazi, who makes timeless designs that can solve more problems and needs. We talked to her in the afternoon, Sentian’s slim lines merge with inooknit’s sense, we chat from romantic symbols to stepping out of the designer’s personality.

I chose industrial design in high school because I thought it was cool, but during my studies, I found that industrial design requires a high level of teamwork and is limited to individual creation, and then I discovered my passion in visual design and even enrolled in a master's program for graphic design. Although the courses were different from what I expected, I continued to take on design projects and it became steady, so I became a freelance designer after graduation, which suits my personality more.

My name came from my nickname, and it has nothing to do with Japan, but in many cases, it gives an illusion of Japanese style which was not intentional. In my mind, this does not equal Japanese design style, and perhaps the Japanese people do not feel that this is the Japanese style either. My goal is to make timeless designs that can support the client to push the brand into the audience's mind and at the same time give people a sense of time to continue to tell their own stories through design.

I think it’s 50/50. My ideas for inspiration is different from others, I’m more into the feeling of design, I think we should go through "understanding" to "solve the problem", to "feel" things, there will be a natural solution, and aesthetics is a plus so that function-oriented design can be more smooth, easier to enter the hearts of the audience.

I love colors, it can be pink, it can be neon, depending on my mood of the day. Because when you remove the things you don’t like, there’s only fun left, it’s important to try everyday and involve yourself through different experiences.

Indeed, many clients describe my work in this way. I like the femininity of my work, but it is not the softness that is being recognized, instead, it conveys the subtlety and versatility of women. For example, wearing inooknit shoes this time is also a new attempt to experience femininity, which can be feminine, but at the same time can be very personal.

VINTAGE! I've been trying different vintage clothes, and I'm deeply attracted to the workmanship of vintage clothes. The delicate stitching, unique styles, and colors always make people find new surprises in the same clothes over and over again. I wore inooknit’s flat in ochre inspired me to style in monotone, so I chose a light green top with orange, with knitted shoes it will give a warm welcome feeling.

Nowadays, many objects are popular with minimalism, and minimalism has its own beauty, but there are many details and creativity in old things. I even feel that people are low-key and demanding about furniture objects, but people in the past were very high-key and had a high sense of presence in their home furnishings, like a record player or a clock, and every old home appliance has its own design that they want to be seen.

I wore two pairs of flat shoes, the strap style is suitable for a dress-up occasion. The strap-up is highly decorative and feels great, and even if it is knotted in the usual comfortable way, it doesn't fall off easily when you move and walk, and it is a comfortable shoe that will make you feel better after wearing it. Another pair of ribbed shoes, very casual feeling, the ease of a set can go out, coupled with the ribbed line design, retain the basic sense of smoothness, very suitable for everyday wear.

I am a projector and I don't make special plans. I often wait for others to invite me, and I have a passive personality, but I can always give my best, which is also a good way of working. However, this year, I will still be involved in some collaborations with friends, and find a good opportunity to launch the concept on my own.

About Sentiandazi

From personal campaigns, visual design, packaging design, corporate branding, to exhibition visuals, she has made a name for herself in the design industry and specializes in using different techniques to connect old and new styles, building her "Sentiandazi" way of style.

Instagram: @sentiandazi

Photographer/ 鄭弘敬 @teikoukei

Texts/ Eva Chen ＠chenyihua06