Behind the inooknit brand is a group of fashionistas with knitwear and design professions. Whilst the fashion industry has constantly been labelled as polluting, we are convinced that knitwear technology is able to reduce environmental burden.

We proudly introduced the inooknit brand in 2018 with “low environmental impact” at the core of our business. All uppers are “knitted” via digital knitting technique, which is a low-waste manufacturing process that genuinely benefits our planet.